Will I Be Penalized for Duplicate Content?
A closer look at how duplicate content really affects your SEO rankings. There are a number of different debates around SEO rankings and the factors that can make or break your website – duplicate content is one of them. There is a lot of different information floating around about whether or not duplicate content can affect your SEO rankings but the truth is that many people are still misunderstanding how Google treats duplicate content. What is duplicate content & why does it matter? Duplicate content is defined as any copy that appears online in multiple places. This means that content needs to appear at one or more URLs for it […]
Google Releases New Broad Core Algorithm Update
What you need to know about how Google’s latest broad core algorithm update affects your website. A few times a year, Google releases a broad core algorithm update, the latest of which was released on 1 August. Whenever Google releases any kind of update, brands tend to panic and start searching for ways to prevent their rankings from being affected. Sometimes these updates are minor but in other cases, they can have far-reaching consequences. This is what you need to know. What this broad core algorithm update means for your website Every few months, Google makes broad changes to its algorithm in an effort to improve search results. As with […]
Top 9 SEO and Analytics Google Chrome Extensions to Use in 2018
A closer look at the Chrome extensions every digital marketer should install this year. According to StatCounter, Google Chrome has the largest browser market share in the world today. Google Chrome is highly customisable and has become a trusty sidekick to digital marketers everywhere, allowing them to complete tasks and gather data quickly and easily using a number of handy extensions. Whether you’re new to Google Chrome or you’re already a fan and simply want to get an idea of the best SEO and analytics extensions available to marketers today, here is a quick look at the top 9. 9 SEO & analytics extensions to install in 2018 MozBar When […]
7 Ways to Get Google to Index Your Website Faster
A closer look at the boxes your website should be ticking in order to get indexed as quickly as possible. A study by marketing firm BrightEdge showed that over 50% of website traffic stems from organic search. Basically, if your website hasn’t been indexed by Google, you’re probably losing out on a lot of potential business. Search engine optimisation (SEO) should be an integral part of any online marketing strategy, especially if you rely on website traffic to generate an income. If you’re not in a hurry, you could always just sit back and wait for Google to index your site but if you’re like most business owners, you want […]
Understanding Google’s Index Coverage Report
What you need to know about the changes made to Google’s Index Coverage Report. Over the last year, Google has made a number of exciting changes to their Search Console, one of which was the revamp of their Index Coverage Report. When it comes to SEO, knowing whether Google is crawling your website and what your index status is, is incredibly important. It indicates how successful your SEO efforts have been and what changes you need to make should certain pages not be indexed. Monitoring your index status is an SEO activity that should be performed on a regular basis and Google’s Index Coverage Report has always been an effective […]
Going Beyond Google Alerts – Why it’s No Longer Enough
While Google Alerts is an effective reputation management tool, it shouldn’t be the only tool you’re using. Today’s businesses have an array of impressive reputation management tools available to them. In the beginning, though, Google Alerts was one of the very first tools that businesses started making use of to track their brands’ reputations online and one that many businesses still rely on today. However, Google Alerts is no longer enough on its own. Why Google Alerts is so popular This free tool sends out email updates when specific keywords and phrases are searched for. Brands across the globe are using this tool to monitor mentions of their business, or […]
An All-In-One Guide to Google My Business
What you need to know about Google My Business and how you can use it to promote your business online. If reaching a local audience online is important to your business, you will need to pay particular attention to your local SEO efforts. If you’ve ever searched for a coffee shop, restaurant, medical professional or retail outlet in your area then there’s a good chance that you’ve seen some of Google’s local business listings, both in your search results or on the right-hand side of your search results if you happened to type in a specific business name.
A Guide to Creating a Customer Behaviour Chart Using Google Data Studio
How to use Google Data Studio to create a visual representation of customer behaviour on your website. The advancement of digital technology means that data now plays a far more important role in B2B marketing than ever before. Easy access to data and data analysis tools means B2B marketers can better support their sales teams using a more strategic approach to prospecting. Behavioural targeting is one of the most effective ways to segment customers and prospects based on their recent online behaviour in order to approach them with an offering that’s more relevant to them.
Snippet: What It Is and How You Can Reach The Position 0
To continuously get traffic from Google you should always keep up with all of the search engine’s giant features. It is not an easy job, as Google is on a constant quest to add new features. If you haven’t noticed, Google results are much more than just plain links. When searching for something, featured snippets are the first thing most people notice. What Is a Snippet? Snippets are shown by Google at the top of the page, just above the rest of the results. That is the reason they are called position 0.