Understanding Google’s Index Coverage Report
What you need to know about the changes made to Google’s Index Coverage Report. Over the last year, Google has made a number of exciting changes to their Search Console, one of which was the revamp of their Index Coverage Report. When it comes to SEO, knowing whether Google is crawling your website and what your index status is, is incredibly important. It indicates how successful your SEO efforts have been and what changes you need to make should certain pages not be indexed. Monitoring your index status is an SEO activity that should be performed on a regular basis and Google’s Index Coverage Report has always been an effective […]
Going Beyond Google Alerts – Why it’s No Longer Enough
While Google Alerts is an effective reputation management tool, it shouldn’t be the only tool you’re using. Today’s businesses have an array of impressive reputation management tools available to them. In the beginning, though, Google Alerts was one of the very first tools that businesses started making use of to track their brands’ reputations online and one that many businesses still rely on today. However, Google Alerts is no longer enough on its own. Why Google Alerts is so popular This free tool sends out email updates when specific keywords and phrases are searched for. Brands across the globe are using this tool to monitor mentions of their business, or […]
An All-In-One Guide to Google My Business
What you need to know about Google My Business and how you can use it to promote your business online. If reaching a local audience online is important to your business, you will need to pay particular attention to your local SEO efforts. If you’ve ever searched for a coffee shop, restaurant, medical professional or retail outlet in your area then there’s a good chance that you’ve seen some of Google’s local business listings, both in your search results or on the right-hand side of your search results if you happened to type in a specific business name.
A Guide to Creating a Customer Behaviour Chart Using Google Data Studio
How to use Google Data Studio to create a visual representation of customer behaviour on your website. The advancement of digital technology means that data now plays a far more important role in B2B marketing than ever before. Easy access to data and data analysis tools means B2B marketers can better support their sales teams using a more strategic approach to prospecting. Behavioural targeting is one of the most effective ways to segment customers and prospects based on their recent online behaviour in order to approach them with an offering that’s more relevant to them.
Snippet: What It Is and How You Can Reach The Position 0
To continuously get traffic from Google you should always keep up with all of the search engine’s giant features. It is not an easy job, as Google is on a constant quest to add new features. If you haven’t noticed, Google results are much more than just plain links. When searching for something, featured snippets are the first thing most people notice. What Is a Snippet? Snippets are shown by Google at the top of the page, just above the rest of the results. That is the reason they are called position 0.