Everything You Need to Know About Creating Your First Buyer Persona
Want to create your first Buyer Persona? This is how to do it. Taking the time to get to know your customers inside and out is time well spent. In a world where customers expect a personalized experience, developing detailed Buyer Personas is no longer an option for brands. The better you understand your customers, the better you can cater to their specific needs in a way that your competitors can’t. Why Buyer Personas Matter To develop an effective Buyer Persona, you will need to do an in-depth analysis of your target customer and when done correctly, it can be used to not only improve your relationships with your customers […]
Creating Unique Selling Propositions That Convert Like Crazy
Why your business needs a unique selling proposition and how to create one. How is your business different from your competitors and do your customers know it too? A unique selling proposition, or USP, may seem like a simple concept but it should be what you’re basing your entire marketing strategy on. When you have a strong USP and you’re communicating it clearly, you make it easy for customers to remember your brand when they’re ready to convert, while at the same time giving them a reason to choose you over your competitors. Developing a USP that converts A strong USP addresses a specific need or pain point that […]
A Guide to Creating Your First Customer Journey Map
The ins and outs of customer journey maps and how they can help you grow your business. According to New Voice Media, $41 billion is lost by U.S. companies alone each year due to poor customer service. The better you can understand your customers, how they think, how they make decisions and what their preferences are, the better you can cater to their needs and thrive as a business. Your customers won’t hesitate to turn to a competitor that’s offering them a simpler sales process or better customer service, which is why your business can’t afford to not have a thorough understanding of your customer’s journey.