How to Apply the Pareto Principle to Your Email Marketing Campaigns
Applying the 80/20 rule to your email marketing campaigns could finally give you the results you’ve been working towards. In 1906, Italian economist Vilfredo Pareto noted that 80% of the land in Italy was owned by 20% of the population. It is also said that Pareto later developed his principle after he observed that 20% of the pea pods in his garden contained 80% of the peas. The 80/20 principle has been around for decades and can be applied to different areas of business, including marketing. For example, we can say that: 80% of search traffic stems from 20% of the researched keywords 80% of social shares stem from […]
Is Cold Emailing considered as SPAM? Make them legal with these awesome tips
Everything you need to know about the state of cold email marketing in 2018. Consumer rights and privacy laws have become a hot topic over the last decade, with countless brands having to adapt in order to still reach and engage with their customers. In 2003, the CAN-SPAM Act was signed into law and is one of several policies that have forced marketers to change their approach to digital marketing. According to a study by Sales Force, for every $1 that you invest in email marketing, you will receive an average of $38 in return, which probably has something to do with the 3.7 billion global email users. Basically, email […]
How Contextual Email Marketing can help you in your next campaign
Lately, we have seen many marketing trends come and go. However, one that proved its worth is contextual marketing. With the advent of mobile devices, customers can be anywhere when they read your emails. As a result, emails have to be able to always adapt to the ever-changing context of your customers. To put it shortly, contextual is by now the new reality of email marketing.