Social Media in 2019: Where Should Your Brand Be?
Social media isn’t going anywhere in 2019 but these are the apps and platforms you should be focusing on. If there’s one thing that brands have learnt in recent years it’s that if you want to reach your target audience, you need to know where they spend their time online. Yes, conventional media such as print and television still have their place but in a world where consumers prefer a personalised experienced at every turn, the internet is still the most lucrative place to promote your brand. Over the last decade, social media usage has skyrocketed and the ways in which consumers use social media has changed too. Social media […]
Persuasive Copywriting Tips to Skyrocket Your Conversions
How to get users to convert using highly-engaging online copy. Getting sales copy to produce a return on investment is one of the most common challenges that businesses face. Let’s start by saying that there is no magic formula that is going to boost your conversions overnight. Copywriting is a skill that needs to be honed and paired with the motivations, needs, and desires of your target audience in order for it to be effective. The right copy has the potential to convince the reader to trust your brand and take the action that you’re proposing, whether it’s making an online purchase, downloading an ebook or signing up for a […]
How Long Should Your Blog Posts Really Be In 2018?
When it comes to creating content that online users want to read, length matters. Content has become a core part of almost every brand’s online marketing strategy and there are a number of aspects that determine how successful a piece of content will be. From using the right keywords and eye-catching images to making sure that your content is original and engaging, it requires a lot of effort. One debate that has been ongoing for many years now is how long your content should be for it to be effective. Long vs. short form content There are many different benefits associated with creating short and long-form content, and what works […]
Do We Have Too Much Unnecessary Content About Digital Marketing?
Content is a valuable thing, and we should keep it original and thoughtful What is the difference between a “traditional” marketer and a digital one? And then, what is the difference between traditional marketing and digital marketing? We need to start with these questions if we are to understand that we have too much useless information about the digital side of the marketing. Actually, we have too much content on the digital side of everything, starting from content creation to marketing to sales and lead generation. So, let us begin with defining what is marketing in general and what digital marketing really is. Digital Marketing vs. Traditional Marketing Look at the table […]
How to create a blogging strategy that builds your brand
Many bloggers start blogging without a well thought out blogging strategy but just like with everything in the business world, the key to success lies in the planning. A dynamic blogging initiative should not be confused with a blogging calendar. A solid blogging strategy covers the following key points: the desired outcome of the blog, target audience and ideal buyer persona, keywords, blog management, favorite marketing channels that will be used for promoting blog content, frequency of blog posts, competition, metrics, and analytics. Deciding on the short and long-term goals If you have decided to set up a corporate blog the first step should be mapping out your short-term and […]
YouTube SEO: Pro Tips for Higher Ranking Videos
If your YouTube channel is an integral part of your marketing strategy, these are the SEO tips that you need. YouTube is a big deal! With over 1.5 billion users visiting this video platform every month, it’s no wonder that it’s become a key part of countless content strategies across the globe. While posting creative and engaging video content will always be a major contributor to the success of your YouTube channel, if you truly want to see higher returns, the optimisation of your videos will also need to be a top priority. With so many brands using content to grab the attention of your customers, optimisation is one of […]
Why do your company needs a Corporate blog and its benefits
Do you really need a corporate blog? Content is the core of any good marketing strategy. Nowadays, both consumers and businesses are using the internet to reach their needs, as a result companies should be taking advantage of the opportunities that online marketing provides. A corporate blog will not just help your business; considering the current consumer behavior, corporate blogging is critical for your company’s online presence, allowing you to stand out above the competition, and even get you customers. Blogging helps to: Attract organic traffic to your website As you add more content to your site, more pages from your domain will get indexed by search engines. This way search engines […]
Why content video will be the new king in Inbound Marketing?
Gone are the days when content was the king! Websites are not just limited to text these days, video has taken over. The possibilities for effective marketing strategies are limitless, for example, videos, slideshows, infographics are all great options. However, video rules the charts. Ever since YouTube came in the picture, it paved the way for displaying creativity. As YouTube grew, other companies like Vimeo, Vine, Amazon, Netflix also jumped in the bandwagon.