Instagram

A closer look at the Instagram metrics that really matter and the best tools to track your performance. Instagram is 1 billion-users strong, making it one of the most popular social media apps around today. People love engaging with brands and a report by Make a Video Hub showed that Instagram receives 58 times more engagement per follower than social media powerhouse, Facebook, making it rife with opportunity for brands looking to reach an engaged audience. It does, however, appear that Instagram tends to play a more top-level role in conversions though, creating awareness more than sales. It’s still important to know how your brand is performing though and whether […]

The Instagram Stories tactics you should be using to take your social media strategy to the next level. Over 70% of brands in the US are using Instagram as part of their social media strategies and since the introduction of Stories to the platform has encouraged users to spend up to 10 more minutes on the platform every day, this feature has become an integral part of how brands are using this popular social media platform.