e-commerce

Branding

Developing the Mission and Vision for Your e-Commerce Store

Every business, whether it’s online or has a physical location, needs to be built on a solid foundation if it hopes to be successful. While being proactive is an integral part of running a business, it’s still important to define what your business does and what you hope to achieve to pave the way for future growth and success. When starting an e-Commerce store, it can be quite easy to get wrapped up in the finer details such as securing a domain and deciding what products you want to sell. However, without knowing precisely what you want to achieve, it leaves a lot of room for error and confusion amongst […]

cnxt_dev
cnxt_dev
2018/11/05 08:00
Inbound Marketing

Increasing Your Business Profits Using Geomarketing

What Geomarketing can do for your business and how to implement it. The more specific and relevant your marketing can be, the higher your chances of success, which is why location is such an important factor. There are a number of different ways to incorporate location into your marketing campaigns but the goal is always the same: get your message seen in the right place, at the right time. According to a report by Factual, 8 out of 10 marketers stated that location-based marketing grew their customer base by 85% and their customer engagement and response rates by 83%. Location-based marketing using a mobile app might be a simple concept […]

cnxt_dev
cnxt_dev
2018/10/31 08:00
Web Optimization

All Roads Lead to M-commerce

We are experiencing unparalleled changes in one of the oldest industries, commerce. The basic principles of commerce have remained unchanged for centuries but the digital age has come with new ideas and new approaches to commerce. We have seen how brick-and-mortar stores are being replaced by online shops. Now we witness how mobile commerce is replacing the “traditional” online store. We move from desktop purchases to mobile ones, which is not an easy process but is inevitable. Let’s start with defining what actually m-commerce is and why the transition to mobile purchases is important. What Is M-commerce We can basically say that m-commerce is the use of handheld devices to […]

cnxt_dev
cnxt_dev
2018/10/26 08:00
Branding

The Basics of Creating a Successful Dropshipping Website

If you’ve ever thought about developing a dropshipping website, here is what you need to know. Dropshipping is one term that you will definitely encounter if you’re considering starting an online business.   Dropshipping makes it a lot easier to start out in the e-commerce space but it is also a business model that comes with its own set of pros and cons. This brief guide will help you understand these pros and cons and what it takes to run a successful dropshipping website. Dropshipping: A quick recap Dropshipping is a business model that allows someone to operate a business without owning or stocking products. Basically, a retail partner will […]

cnxt_dev
cnxt_dev
2018/10/15 08:00
Web Analytics

Track and Report: a Deep Insight to eCommerce Analytics

How to setup eCommerce Analytics and use it to boost online sales. Unlike a physical retail store, when you’re running an online store you can’t engage with customers face to face, making it difficult to gauge their reactions, understand which products they’re most interested in and find out whether they’re happy with the service, which is where analytics comes in. Analytics tells a story, helping you to better understand your customer’s journey and how you can improve your selection of products as well as the customer’s overall experience. By choosing not to track and report on your store’s performance, you could end up costing your business a lot of time […]

cnxt_dev
cnxt_dev
2018/07/25 08:00
Inbound Marketing

Maximise Conversions with Optimised Product Pages

Tips for optimising your product pages to send your conversion rate through the roof. The ecommerce sector is expanding at a rapid pace with global retail ecommerce sales set to reach $4.5 trillion by 2021. Competition is fierce and because conversions are your livelihood, page optimisation is a top priority. While getting customers to your site’s homepage or even your product category pages are great, until they reach your individual product pages, you’re always going to be one step away from a full conversion. Product pages are going to help you make the sale, which is why they deserve extra attention. Below, we will outline some key product page optimisation […]

cnxt_dev
cnxt_dev
2018/06/11 08:00
Web Analytics

Anticipate to their needs: the key of Predictive Analytics

Predictive analytics is a science that predicts future events based on historical data. It leverages a variety of statistical techniques for data mining, pattern recognition, statistical modeling, and machine learning. Predictive analytics, predictive modeling and the technology it powers has turned out to be one of the most exciting techniques in the marketing toolbox. According to a recent study, 32% of US marketers plan to use their data to predict customer trends in the next five years.

cnxt_dev
cnxt_dev
2018/05/21 06:11
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