While Google Alerts is an effective reputation management tool, it shouldn’t be the only tool you’re using. Today’s businesses have an array of impressive reputation management tools available to them. In the beginning, though, Google Alerts was one of the very first tools that businesses started making use of to track their brands’ reputations online and one that many businesses still rely on today. However, Google Alerts is no longer enough on its own. Why Google Alerts is so popular This free tool sends out email updates when specific keywords and phrases are searched for. Brands across the globe are using this tool to monitor mentions of their business, or […]
