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Inbound Marketing

Persuasive Copywriting Tips to Skyrocket Your Conversions

How to get users to convert using highly-engaging online copy. Getting sales copy to produce a return on investment is one of the most common challenges that businesses face. Let’s start by saying that there is no magic formula that is going to boost your conversions overnight. Copywriting is a skill that needs to be honed and paired with the motivations, needs, and desires of your target audience in order for it to be effective. The right copy has the potential to convince the reader to trust your brand and take the action that you’re proposing, whether it’s making an online purchase, downloading an ebook or signing up for a […]

cnxt_dev
cnxt_dev
2018/11/21 08:00
Branding

Why You Need a Guest Blogging Strategy in 2019

Adding guest blogging to your content marketing strategy could skyrocket your results. When used strategically, content marketing is a powerful tool that can generate exceptional results. Guest blogging is one aspect of content marketing that has massive potential yet not many brands are actually utilising it. It’s a mutually beneficial arrangement that provides third-party sites with fresh new content while giving businesses the opportunity to boost brand awareness and drive targeted traffic directly to their websites. Guest blog posts should not be seen as just another promotional tool either, it’s a chance for brands to establish themselves as experts in their industry while driving people to their websites where they […]

cnxt_dev
cnxt_dev
2018/11/16 08:00
SEO

Creating Blog Headlines That Generate Clicks

What it takes to create a blog headline that everybody wants to click on. Content has become an integral part of all marketing strategies. Whether it’s the content you include in an email campaign, social media post or a blog, content is one of the best ways to engage with your target audience and drive more traffic to your website. While creating content on a regular basis is all good and well, actually getting people to want to read a blog is a whole other thing entirely, and it all starts with your headline. Think of your headline as one of your brand’s many first impressions. It’s what a potential […]

cnxt_dev
cnxt_dev
2018/10/24 08:00
SEM

Will AdSense Work for Your Site?

You have probably heard of AdSense if you are a blogger or if you are a small business running a blog. AdSense is considered a leading option to monetize your content by a good number of review sites and digital marketing consultants. While AdSense is no doubt an option worth considering, you should take all these reviews with a pinch of salt. AdSense has advantages and disadvantages as any other service do. And before deciding that you can make money online through an AdSense account, it is worth learning what actually AdSense can do for your website. Let’s start with explaining what is AdSense and then we’ll move on to […]

cnxt_dev
cnxt_dev
2018/09/10 08:00
SEO

9 Places to Promote Your Blog Content in 2018

Looking to promote your content to a larger audience? These are the platforms and tactics you should be using. Creating a blog for your brand isn’t a difficult task but just because you have a blog and update it regularly doesn’t mean that visitors are automatically going to start streaming in. When you consider the fact that over 2 million blogs are posted online every single day, it starts to make sense why you will need to promote your content if you want it to have any impact at all. Today’s online users access and engage with content on a variety of different platforms, which means that there are a […]

cnxt_dev
cnxt_dev
2018/07/16 08:00
Branding

Is the Blog Already Dead? The Future of Blogging

As the saying goes, change is inevitable and it is will forever remain one of the most volatile concept in any area of endeavor. This has been the case with the world of blogging which had been the talk of the town all the way from 2000s to the recent past. Actually, in the year 2000-2012, blogging was highly prevalent amongst the youths and it was considered to be the most popular approach of sharing information.  This act of writing content and sharing it freely to the rest of the world attracted a lot of attention leading to the upsurge of blogging activities. It was during this period when the […]

cnxt_dev
cnxt_dev
2018/06/20 08:00
Branding

How to create a blogging strategy that builds your brand

Many bloggers start blogging without a well thought out blogging strategy but just like with everything in the business world, the key to success lies in the planning. A dynamic blogging initiative should not be confused with a blogging calendar. A solid blogging strategy covers the following key points: the desired outcome of the blog, target audience and ideal buyer persona, keywords, blog management, favorite marketing channels that will be used for promoting blog content, frequency of blog posts, competition, metrics, and analytics. Deciding on the short and long-term goals If you have decided to set up a corporate blog the first step should be mapping out your short-term and […]

cnxt_dev
cnxt_dev
2018/06/08 08:00
Branding

Why do your company needs a Corporate blog and its benefits

Do you really need a corporate blog? Content is the core of any good marketing strategy. Nowadays, both consumers and businesses are using the internet to reach their needs, as a result companies should be taking advantage of the opportunities that online marketing provides. A corporate blog will not just help your business; considering the current consumer behavior, corporate blogging is critical for your company’s online presence, allowing you to stand out above the competition, and even get you customers. Blogging helps to: Attract organic traffic to your website As you add more content to your site, more pages from your domain will get indexed by search engines. This way search engines […]

cnxt_dev
cnxt_dev
2018/06/01 08:00
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