Web Marketing Tools

How to Create Personas Using KOBIT

Why customer personas matter and the data you’ll need to create them. Where it was once enough to have a birds-eye view of who your customers were, today’s brands need to have as much information as possible if they hope to reach and appeal to their target audience. According to Mad Marketer, 71% of businesses who surpassed their revenue and lead goals have developed buyer personas. And an astounding 82% of companies that started using buyer personas were able to develop a better value proposition, which in turn increased sales and revenue. Consumer needs are evolving all the time and if brands hope to survive in a competitive market, they need to […]

2018/11/12 08:00
Inbound Marketing

Everything You Need to Know About Creating Your First Buyer Persona

Want to create your first Buyer Persona? This is how to do it. Taking the time to get to know your customers inside and out is time well spent. In a world where customers expect a personalized experience, developing detailed Buyer Personas is no longer an option for brands. The better you understand your customers, the better you can cater to their specific needs in a way that your competitors can’t. Why Buyer Personas Matter To develop an effective Buyer Persona, you will need to do an in-depth analysis of your target customer and when done correctly, it can be used to not only improve your relationships with your customers […]

2018/08/27 08:00

Common Digital Marketing Mistakes to Avoid in 2018

If you want your digital marketing strategy to produce better results this year, avoid these common mistakes. Creating an effective digital marketing strategy isn’t rocket science but a few simple mistakes could end up costing you the results you were hoping for. The digital marketing landscape is always changing and evolving and requires marketers to be at the top of their game at all times. When it comes to implementing your online strategy, however, sticking to a few basics and best practices are all you need to succeed. Common digital marketing mistakes to stay clear of Below are some of the most common reasons why digital marketing strategies tend to […]

2018/06/18 08:00

Creating Unique Selling Propositions That Convert Like Crazy

  Why your business needs a unique selling proposition and how to create one. How is your business different from your competitors and do your customers know it too? A unique selling proposition, or USP, may seem like a simple concept but it should be what you’re basing your entire marketing strategy on. When you have a strong USP and you’re communicating it clearly, you make it easy for customers to remember your brand when they’re ready to convert, while at the same time giving them a reason to choose you over your competitors. Developing a USP that converts A strong USP addresses a specific need or pain point that […]

2018/06/06 08:00
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