kpi

  How to setup eCommerce Analytics and use it to boost online sales. Unlike a physical retail store, when you’re running an online store you can’t engage with customers face to face, making it difficult to gauge their reactions, understand which products they’re most interested in and find out whether they’re happy with the service, which is where analytics comes in. Analytics tells a story, helping you to better understand your customer’s journey and how you can improve your selection of products as well as the customer’s overall experience. By choosing not to track and report on your store’s performance, you could end up costing your business a lot of […]

Understanding social media analytics, which tools you should be using and the metrics that matter the most. Gone are the days when having a Facebook page and collecting as many Likes as possible was the height of social media success. Today, social media provides businesses with a platform to not only engage with their customers but to learn more about them too. With countless consumers using social media to express themselves, shop, engage and consume content, it has quickly become one of the most powerful tools available to businesses today. Social media analytics explained So what is social media analytics exactly? Social media analytics refers to the process of collecting […]