Setting a Budget for Your Influencer Marketing Campaign
How much should you really be paying influencers to collaborate with you on campaigns? If you’re one of the many brands that will be working with influencers in 2018, you’re probably wondering how much you should be budgeting for your upcoming influencer marketing campaign. According to Social Media Today, 48% of U.S. marketers are planning to ramp up their influencer campaign budgets this year because it is proving to be such an effective marketing tactic, particularly because user sharing is a key factor in search and social media algorithms. Factors that influence the cost of working with influencers There really is no exact answer to how much to pay influencers […]
Why Brands Should Be Including Influencer Marketing in their 2018 Strategies
If you’re looking for ways to take your marketing to the next level in 2018 and beyond, influencer marketing may be the answer you’ve been looking for. In order to compete in an ever-changing digital landscape and meet the demands of today’s online consumers, brands have had to think of new and innovative ways to stand out and make an impact.