Google Tool

SEO

A Beginners Introduction to Google Search Console

If you want to drive more traffic to your new website, you’re going to need to get acquainted with Google Search Console. You can build the most attractive and engaging website in the world but if nobody knows about it, what’s the point? There are millions of websites on the internet, which means that businesses and brands need to do everything possible to ensure that new and existing customers know where and how to find them online. Search engines are an integral part of our online browsing habits, which makes search engine optimisation (SEO) more important than ever. In fact, Google processes around 40,000 search queries every single second. Fortunately, […]

cnxt_dev
cnxt_dev
2018/11/09 08:00
SEM

How to Use Google Trends to Enhance Your Marketing Efforts

Is Google Trends the digital marketing tool that you’ve been missing out on? First launched in 2006, Google Trends is a free tool that can provide marketers with a wealth of information but one that not a lot of marketers actually use. Google Trends has changed a lot in recent years and is no longer the static resource that it used to be. Today, it uses our online behavior to form opinions and trends that marketers and brands can use to better understand their target audiences. How does Google Trends work? Google Trends offers a visual representation of trends in search behavior that are related to specific topics and search […]

cnxt_dev
cnxt_dev
2018/08/20 08:00
SEM

How to Make the Most of Google’s Keyword Planner Tool

Tips for using Google’s Keyword Planner to identify the best keywords for your brand. Everyone knows that any successful SEO or content strategy is built on a foundation of targeted keywords. Keyword research is just as critical as market research. If you aren’t aware of what your customers are searching for, how will you know what content to develop in order to meet their needs? Fortunately, there is a wide selection of keywords tools available that make this task an easy one, Google’s Keyword Planner being one of the more popular choices. And even though the Keyword Planner does form part of AdWords, you don’t need to be running any […]

cnxt_dev
cnxt_dev
2018/07/20 08:00
Inbound Marketing

Google Surveys: What Are They and Why You Should Be Using Them

We take a closer look at the benefits of using Google Surveys to find out what customers think about your business. In 2012, Google set out to make quality research available to businesses of all sizes, which is why Google Surveys was created. Google identified the need for affordable, accurate research amongst organisations from various sectors and created a product that filled this gap in the market. When it was first launched, Google Surveys only gave businesses access to 12 markets, including Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Netherlands, Spain, the U.K., and the U.S. Today, businesses can survey users from 46 additional markets that include most of […]

cnxt_dev
cnxt_dev
2018/07/06 08:00
SEM

The All-In-One Tool from Google: An Introduction to Google Marketing Platform

Wondering what Google Marketing Platform is all about? This is what you need to know. The digital marketing world of 10 years ago is almost unrecognizable when compared to how we approach digital marketing today, with customer data, privacy and experience being top priorities. Today’s consumers are far more in tune with marketing and how their data is being used, which means that marketers need to find ways to put privacy front and center if they want to appeal to their target audience. Since online marketers are always on the hunt for tools and solutions that will help them better understand their customers, Google decided to lend a helping hand […]

cnxt_dev
cnxt_dev
2018/07/02 08:00
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