gdpr

Data has become a big deal and there’s no doubt that 2019 will be filled with changes that will continue to impact business globally. Even though businesses were frantically making changes last year to comply with the General Data Protection Regulation (GDPR), it’s still not entirely apparent what effect this new policy has had. This means that businesses should be prepared for further changes over the course of 2019. GDPR: What to Expect in 2019 Here is some of what businesses can expect. Big Data Will Come Into Play As GDPR continues to change how businesses tackle data storage and usage, big data ethics will start being affected too. Data […]

Everything you need to know about the state of cold email marketing in 2018. Consumer rights and privacy laws have become a hot topic over the last decade, with countless brands having to adapt in order to still reach and engage with their customers. In 2003, the CAN-SPAM Act was signed into law and is one of several policies that have forced marketers to change their approach to digital marketing. According to a study by Sales Force, for every $1 that you invest in email marketing, you will receive an average of $38 in return, which probably has something to do with the 3.7 billion global email users. Basically, email […]