Persuasive Copywriting Tips to Skyrocket Your Conversions
How to get users to convert using highly-engaging online copy. Getting sales copy to produce a return on investment is one of the most common challenges that businesses face. Let’s start by saying that there is no magic formula that is going to boost your conversions overnight. Copywriting is a skill that needs to be honed and paired with the motivations, needs, and desires of your target audience in order for it to be effective. The right copy has the potential to convince the reader to trust your brand and take the action that you’re proposing, whether it’s making an online purchase, downloading an ebook or signing up for a […]
Why You Need a Guest Blogging Strategy in 2019
Adding guest blogging to your content marketing strategy could skyrocket your results. When used strategically, content marketing is a powerful tool that can generate exceptional results. Guest blogging is one aspect of content marketing that has massive potential yet not many brands are actually utilising it. It’s a mutually beneficial arrangement that provides third-party sites with fresh new content while giving businesses the opportunity to boost brand awareness and drive targeted traffic directly to their websites. Guest blog posts should not be seen as just another promotional tool either, it’s a chance for brands to establish themselves as experts in their industry while driving people to their websites where they […]
7 Ways to Build a Stronger Brand Presence on Social Media
If you really want to get social media to work for your brand, you can’t do what everyone else is doing. With social media being such a prominent part of our lives, it’s actually hard to imagine a world without it. In a world where digital is front and centre, maintaining a social media presence is crucial to the growth of your business, especially since your customers spend such a large percentage of their days on various social media websites and apps. According to Social Media Today, consumers spend at least 2 hours on social media every single day, which amounts to someone spending around 5 years of their life […]
Will I Be Penalized for Duplicate Content?
A closer look at how duplicate content really affects your SEO rankings. There are a number of different debates around SEO rankings and the factors that can make or break your website – duplicate content is one of them. There is a lot of different information floating around about whether or not duplicate content can affect your SEO rankings but the truth is that many people are still misunderstanding how Google treats duplicate content. What is duplicate content & why does it matter? Duplicate content is defined as any copy that appears online in multiple places. This means that content needs to appear at one or more URLs for it […]
Creating Blog Headlines That Generate Clicks
What it takes to create a blog headline that everybody wants to click on. Content has become an integral part of all marketing strategies. Whether it’s the content you include in an email campaign, social media post or a blog, content is one of the best ways to engage with your target audience and drive more traffic to your website. While creating content on a regular basis is all good and well, actually getting people to want to read a blog is a whole other thing entirely, and it all starts with your headline. Think of your headline as one of your brand’s many first impressions. It’s what a potential […]
How Long Should Your Blog Posts Really Be In 2018?
When it comes to creating content that online users want to read, length matters. Content has become a core part of almost every brand’s online marketing strategy and there are a number of aspects that determine how successful a piece of content will be. From using the right keywords and eye-catching images to making sure that your content is original and engaging, it requires a lot of effort. One debate that has been ongoing for many years now is how long your content should be for it to be effective. Long vs. short form content There are many different benefits associated with creating short and long-form content, and what works […]
Tips for Tapping into the Power of Nostalgia Marketing
How retro marketing tactics can help you reach out to customers in a whole new way. From Pokémon and Vinyl to Nintendo Classic and Nokia’s infamous 3310, retro products from our past are making a swift comeback. What is it about the good old days that put such a big smile on our faces? Probably the fact that our world seems to be evolving at a speed that we can barely keep up with and these subtle memories from our past take us back to a simpler time, a time when the internet didn’t put so much pressure on us to be perfect. Everyone has something in their home that […]
Why Your Website Looks Like Mine?
Should you follow popular tips and what advice is worth following when creating your website You would be quite surprised to learn about an advice to webmasters by Google. What they say in their Webmaster Guidelines is – “Make pages primarily for users, not for search engines”. Funny, right? But their advice is spot on and could not be articulated better, to be honest. By not following this concept, we end up with tons of websites that look and feel the same. What is worse, we end up with websites that are created primarily for search engines. Look at the heading below. It is SEO friendly. We have copied it […]
9 Places to Promote Your Blog Content in 2018
Looking to promote your content to a larger audience? These are the platforms and tactics you should be using. Creating a blog for your brand isn’t a difficult task but just because you have a blog and update it regularly doesn’t mean that visitors are automatically going to start streaming in. When you consider the fact that over 2 million blogs are posted online every single day, it starts to make sense why you will need to promote your content if you want it to have any impact at all. Today’s online users access and engage with content on a variety of different platforms, which means that there are a […]