SEM Campaigns

SEM

How to Plan Your Online Marketing Budget for 2019

Wondering what you should be spending on digital marketing next year? This is what you need to know. 2017 was the first year that digital marketing actually surpassed TV in terms of spend. While digital advertising made up 41% of total marketing spend in 2017, TV dropped down to 35%. The reality is that consumers spend more time online than ever before and with the rise of platforms such as Netflix, they have even more reason to open a browser instead of flip through TV channels. Unlike traditional media such as TV, online advertising gives brands the opportunity to reach a targeted audience. And because they’re able to track the […]

cnxt_dev
cnxt_dev
2018/11/19 08:00
SEO

An Introduction to Using UTM Parameters

The benefits of UTM parameters and how to use them to track your marketing campaigns. A key part of being successful online is knowing where your website traffic is coming from as well as which of your campaigns are delivering the best results. Your website analytics will tell you exactly where your traffic is coming from but how do you know which guest blog posts, Facebook campaigns or Tweets are driving the most traffic to your site? The answer lies in UTM parameters.   UTM Parameters: A Recap Simply put, UTM parameters are the tags that you add to the end of a URL that will give you specific details […]

cnxt_dev
cnxt_dev
2018/10/19 08:00
SEM

The Countries with the Lowest CPC Costs in Google Ads

Wondering which countries pay the lowest cost-per-click in AdWords? Here’s a look at the top 20. It’s a known fact that not all countries pay the same cost-per-click (CPC) in Google Ads. Search volumes and the demand for certain target audiences differ per country, which can affect how much a brand would pay to run AdWords campaigns in specific countries. According to a report by WordStream, the average CPC in the U.S.A is between $1 and $2 on the Google Search network. Here is how the countries with the lowest CPC costs in AdWords compare to the U.S. Country CPC % Less Than U.S. Avg. Serbia 95% Moldova 92% Liberia […]

cnxt_dev
cnxt_dev
2018/10/08 08:00
SEO

The death of SEO. Reasons of why companies stopped investing on it

Let me start by making one thing clear: NO. SEO is still alive and kicking. It isn’t even dying. It’s evolving. There are things that used to work that have stopped working. While there also are new things to try. But how long does it take to see results with SEO? And the answer to this question …depends. Frustrating, isn’t it? But that’s the truth. What does it depend on? It depends on several factors. How long your website has been around? Have you done any SEO on it previously? How much content is on it, or what is its link profile? The answers to these questions are some of […]

cnxt_dev
cnxt_dev
2018/08/29 08:00
SEM

How to Use Google Trends to Enhance Your Marketing Efforts

Is Google Trends the digital marketing tool that you’ve been missing out on? First launched in 2006, Google Trends is a free tool that can provide marketers with a wealth of information but one that not a lot of marketers actually use. Google Trends has changed a lot in recent years and is no longer the static resource that it used to be. Today, it uses our online behavior to form opinions and trends that marketers and brands can use to better understand their target audiences. How does Google Trends work? Google Trends offers a visual representation of trends in search behavior that are related to specific topics and search […]

cnxt_dev
cnxt_dev
2018/08/20 08:00
SEM

How to Make the Most of Google’s Keyword Planner Tool

Tips for using Google’s Keyword Planner to identify the best keywords for your brand. Everyone knows that any successful SEO or content strategy is built on a foundation of targeted keywords. Keyword research is just as critical as market research. If you aren’t aware of what your customers are searching for, how will you know what content to develop in order to meet their needs? Fortunately, there is a wide selection of keywords tools available that make this task an easy one, Google’s Keyword Planner being one of the more popular choices. And even though the Keyword Planner does form part of AdWords, you don’t need to be running any […]

cnxt_dev
cnxt_dev
2018/07/20 08:00
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