SEM Campaigns

SEM

How to Use Google Trends to Enhance Your Marketing Efforts

Is Google Trends the digital marketing tool that you’ve been missing out on? First launched in 2006, Google Trends is a free tool that can provide marketers with a wealth of information but one that not a lot of marketers actually use. Google Trends has changed a lot in recent years and is no longer the static resource that it used to be. Today, it uses our online behavior to form opinions and trends that marketers and brands can use to better understand their target audiences. How does Google Trends work? Google Trends offers a visual representation of trends in search behavior that are related to specific topics and search […]

cnxt_dev
cnxt_dev
2018/08/20 08:00
SEM

How to Make the Most of Google’s Keyword Planner Tool

Tips for using Google’s Keyword Planner to identify the best keywords for your brand. Everyone knows that any successful SEO or content strategy is built on a foundation of targeted keywords. Keyword research is just as critical as market research. If you aren’t aware of what your customers are searching for, how will you know what content to develop in order to meet their needs? Fortunately, there is a wide selection of keywords tools available that make this task an easy one, Google’s Keyword Planner being one of the more popular choices. And even though the Keyword Planner does form part of AdWords, you don’t need to be running any […]

cnxt_dev
cnxt_dev
2018/07/20 08:00
SEM

Google AdWords Remarketing: Your Guide to Getting Started

Interested in creating an AdWords remarketing campaign? This is what you need to know. According to Google, only about 4% of your website visitors will actually convert, which means steps need to be taken to bring them back if you want to reach your revenue goals. Countless brands, big and small, are discovering the benefits of remarketing. Big brands such as Zendesk have seen a 30% increase in conversions through remarketing alone. This brief guide aims to give you the remarketing basics so that you can set up a few campaigns of your own. Remarketing: A Recap If you’ve heard the terms ‘remarketing’ and ‘retargeting’, know that they’re the exact […]

cnxt_dev
cnxt_dev
2018/01/02 08:00
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