branding

Branding

A Guide to Creating Hype for Your New Product

Launching a new product? Here’s how to get people talking way before your launch. The launch of a product, or service, is not a process that should be rushed. When done correctly, a product launch can lead to years or even a lifetime of success for your business. However, the lead up to your launch is a period that should be used wisely if you want to see the results you are hoping for. As the saying goes, ‘By failing to prepare, you are preparing to fail’, and this couldn’t be truer in the world of business, particularly if you’re just starting out. In order for your launch to go […]

cnxt_dev
cnxt_dev
2019/05/27 08:00
Branding

Why Using Low Prices as Your USP Could Kill Your Business

Startups don’t need to lower their prices in order to stand out from competitors. Registering a business, choosing a few products and creating a website so that you can start selling sounds easy enough but actually running a profitable business is anything but. A business consists of several complex systems that need to work in unison in order for your idea to thrive. This means that if one of these systems falls short, the entire business could fail. Pricing is an important aspect of any business and when you’re making adjustments in order to grow your startup, it’s best to leave your pricing until last. Many entrepreneurs make the mistake […]

cnxt_dev
cnxt_dev
2019/05/20 08:00
Inbound Marketing

9 Types of Campaigns to Add to Your Email Marketing Strategy

Make your subscriber list work for you by taking a new approach to the types of campaigns you send. Everyone checks their email at least once a day. Whether it’s for professional or personal reasons, email helps us to stay connected. It’s also one of the most direct ways to reach out to your audience. When it’s done right, email marketing is can be a powerful business growth tool. Not only does it allow you to keep your customers informed but you can also educate and build stronger relationships with them. Many businesses have subscriber lists that are brimming with potential but because they aren’t sending out the right campaigns, […]

cnxt_dev
cnxt_dev
2019/05/08 08:00
Branding

5 Ways to Incorporate Micro-Influencers into Your Marketing Strategy

Discover how micro-influencers can boost your online marketing results in 2019. We live in an age of influencers, which means influencer marketing is more accessible to brands than it’s ever been. Influencer marketing is a highly effective way to increase brand awareness, drive more traffic to your site, encourage user engagement and boost turnover, provided you find the right influencer to work with that is. A common mistake that many brands make is thinking they need to work with big names in order to capitalize on influencer marketing but this couldn’t be further from the truth. There’s no doubt that working with mainstream celebrities will generate a lot of hype […]

cnxt_dev
cnxt_dev
2019/02/22 08:00
Branding

Why Top Businesses Are Implementing Customer Success To Growth

It’s no secret that most businesses are operating in increasingly competitive environments, which means growth has become that much harder. Today’s customers have endless options available to them in every area of life and business, which has placed a lot of additional pressure on businesses to be unique and memorable. While having a stellar sales and marketing team will definitely place you on the path to success, it’s often not enough to generate the kind of growth your business needs to thrive. It’s, for this reason, that customer success has become one of the largest growth opportunities in business and it can make a difference in your business too. Customer […]

cnxt_dev
cnxt_dev
2019/02/04 08:00
Branding

Dealing with the 4 Basic Types of Customers for your e-Business

If you want to appeal to different types of customers, you need to understand what makes them tick. There really is no one way to deal with a customer. Every customer thinks differently, has their own set of preferences and makes decisions in a unique way. In order for a business to thrive in an ever-changing marketplace, it helps to know how to approach different customer segments that have a specific set of personality traits. By having a good understanding of what goes on in the minds of different types of customers, you can design a more effective approach across multiple different platforms. The 4 Main Types of Customers While […]

cnxt_dev
cnxt_dev
2018/12/07 08:00
Web Optimization

The Dos and Don’ts of Choosing the Perfect WordPress Theme

The right WordPress theme can turn your website into a powerful conversion machine. Here’s how to select the best one. There are literally thousands of WordPress themes to choose from. You could spend months sifting through them, which isn’t good for business. Fortunately, there are a few tactics that you can apply to narrow down your choices. Not only will the right theme make your content pop but it should ensure that your site is easy to navigate on absolutely any device and at lightning speed too. If you’re unsure about whether you’ve found the right theme or you simply want to be able to make a decision, here are […]

cnxt_dev
cnxt_dev
2018/12/05 08:00
Branding

A Business Owner’s Guide to Constructing a Competitive Advantage

To stand out in a competitive marketplace, you’re going to need a specific advantage that appeals to potential customers. Believe it or not, a competitive advantage can make or break your business. If you don’t have a clear advantage, there’s a good chance your business idea isn’t going to work out. Your competitive advantage is that one attribute that’s going to give you the opportunity to stand out amongst your many competitors. A competitive advantage shouldn’t be confused with a mission statement though, it needs to be difficult, or impossible, to duplicate. Remember, your competitive advantage is what’s going to bring you new customers and drive more revenue so if […]

cnxt_dev
cnxt_dev
2018/12/03 08:00
Branding

Why Brand Trust is More Important than Ever Before

If you’ve ever wondered how brand trust is affecting your bottom line, this article will help clear things up. Survey Monkey, a leader in global survey software, recently released the results of their survey on how trust affects consumer purchase decisions. If you’ve never really paid much attention to brand trust, this report shows that it’s no longer a nice-to-have. Survey Monkey CEO, Zander Lurie, stated that businesses that failed to establish trust in 2018 and beyond were going to lose customers to brands that could– it’s as simple as that. The results of the study indicated that 65% of survey respondents would only purchase from brands they trust, with […]

cnxt_dev
cnxt_dev
2018/11/28 08:00
SEM

How to Plan Your Online Marketing Budget for 2019

Wondering what you should be spending on digital marketing next year? This is what you need to know. 2017 was the first year that digital marketing actually surpassed TV in terms of spend. While digital advertising made up 41% of total marketing spend in 2017, TV dropped down to 35%. The reality is that consumers spend more time online than ever before and with the rise of platforms such as Netflix, they have even more reason to open a browser instead of flip through TV channels. Unlike traditional media such as TV, online advertising gives brands the opportunity to reach a targeted audience. And because they’re able to track the […]

cnxt_dev
cnxt_dev
2018/11/19 08:00
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