Do We Have Too Much Unnecessary Content About Digital Marketing?
Content is a valuable thing, and we should keep it original and thoughtful What is the difference between a “traditional” marketer and a digital one? And then, what is the difference between traditional marketing and digital marketing? We need to start with these questions if we are to understand that we have too much useless information about the digital side of the marketing. Actually, we have too much content on the digital side of everything, starting from content creation to marketing to sales and lead generation. So, let us begin with defining what is marketing in general and what digital marketing really is. Digital Marketing vs. Traditional Marketing Look at the table […]
Dealing with the Chaos: Solving an Online Reputation Crisis
Daily headlines are filled with companies dealing with a crisis. Is your company prepared? Most companies are unprepared and do not have a crisis plan in place. They believe it will never happen to them. But, what if it does? One of my clients came yesterday to the office asking how he can deal with an online reputation crisis he has been ignoring for the last week. In two words: too late! In today’s digital age, news spread almost instantly. If crisis strikes…it’s already too late if you don’t have a strategy put into place. Usually, crises are the fault of your business, whether by accident, or oversight. The trick is […]
The death of SEO. Reasons of why companies stopped investing on it
Let me start by making one thing clear: NO. SEO is still alive and kicking. It isn’t even dying. It’s evolving. There are things that used to work that have stopped working. While there also are new things to try. But how long does it take to see results with SEO? And the answer to this question …depends. Frustrating, isn’t it? But that’s the truth. What does it depend on? It depends on several factors. How long your website has been around? Have you done any SEO on it previously? How much content is on it, or what is its link profile? The answers to these questions are some of […]
Setting a Budget for Your Influencer Marketing Campaign
How much should you really be paying influencers to collaborate with you on campaigns? If you’re one of the many brands that will be working with influencers in 2018, you’re probably wondering how much you should be budgeting for your upcoming influencer marketing campaign. According to Social Media Today, 48% of U.S. marketers are planning to ramp up their influencer campaign budgets this year because it is proving to be such an effective marketing tactic, particularly because user sharing is a key factor in search and social media algorithms. Factors that influence the cost of working with influencers There really is no exact answer to how much to pay influencers […]
2018’s Best Payment Gateways in India
The top 9 payment gateways in India that you should consider for your business. E-commerce in India is an expanding sector, which has led to a number of new payment gateways cropping up in the market. The right payment gateway makes running an online business that much easier, leaving you to focus on the things that really matter. Before you choose a payment gateway… In order to make sure that your payment gateway is going to tick all of the right boxes for your business, look at the following features: Costs. Before you commit, check how much you will be charged per transaction and if there are any monthly or […]
Creating Unique Selling Propositions That Convert Like Crazy
Why your business needs a unique selling proposition and how to create one. How is your business different from your competitors and do your customers know it too? A unique selling proposition, or USP, may seem like a simple concept but it should be what you’re basing your entire marketing strategy on. When you have a strong USP and you’re communicating it clearly, you make it easy for customers to remember your brand when they’re ready to convert, while at the same time giving them a reason to choose you over your competitors. Developing a USP that converts A strong USP addresses a specific need or pain point that […]
Why do your company needs a Corporate blog and its benefits
Do you really need a corporate blog? Content is the core of any good marketing strategy. Nowadays, both consumers and businesses are using the internet to reach their needs, as a result companies should be taking advantage of the opportunities that online marketing provides. A corporate blog will not just help your business; considering the current consumer behavior, corporate blogging is critical for your company’s online presence, allowing you to stand out above the competition, and even get you customers. Blogging helps to: Attract organic traffic to your website As you add more content to your site, more pages from your domain will get indexed by search engines. This way search engines […]
Going Beyond Google Alerts – Why it’s No Longer Enough
While Google Alerts is an effective reputation management tool, it shouldn’t be the only tool you’re using. Today’s businesses have an array of impressive reputation management tools available to them. In the beginning, though, Google Alerts was one of the very first tools that businesses started making use of to track their brands’ reputations online and one that many businesses still rely on today. However, Google Alerts is no longer enough on its own. Why Google Alerts is so popular This free tool sends out email updates when specific keywords and phrases are searched for. Brands across the globe are using this tool to monitor mentions of their business, or […]
An All-In-One Guide to Google My Business
What you need to know about Google My Business and how you can use it to promote your business online. If reaching a local audience online is important to your business, you will need to pay particular attention to your local SEO efforts. If you’ve ever searched for a coffee shop, restaurant, medical professional or retail outlet in your area then there’s a good chance that you’ve seen some of Google’s local business listings, both in your search results or on the right-hand side of your search results if you happened to type in a specific business name.
Instagram Stories Tactics That Will Help Boost Your Brand
The Instagram Stories tactics you should be using to take your social media strategy to the next level. Over 70% of brands in the US are using Instagram as part of their social media strategies and since the introduction of Stories to the platform has encouraged users to spend up to 10 more minutes on the platform every day, this feature has become an integral part of how brands are using this popular social media platform.